Posts Categorized: Client Stories

million-reasons-campaign

Raising Awareness and Money to Help Children

Background The Center for Miracles operates with the Children’s Hospital at CHRISTUS Santa Rosa. Their mission is to promote the health and safety of children who are at risk for abuse or neglect in San Antonio. They wanted to take advantage of a matching grant opportunity to raise operating funds. Insights Corporate sponsorships were going… Read more »

Posted on . Categories: Client Stories, Healthcare

tdecu-1k-a-day

Breaking Up is Hard To Do – Making People Switch to a Credit Union

Background TDECU wanted to increase the number of checking accounts, as well as products per member. This would meet their strategic goals for growth and stability. Insight Checking accounts are a financial institution’s (FI’s) cornerstone product – they help to deepen the relationship with a consumer who is then more likely to buy other products and… Read more »

Posted on . Categories: Client Stories, Financial

MainImage_REALStandards

It’s R.E.A.L. – Documenting a Corporate Culture

Background Texas Dow Employees Credit Union (TDECU) instituted a cultural shift with their customer service model called R.E.A.L. standards. This was the culmination of an employee-led initiative, with everyone, from the CEO to the tellers, committing to making these four service principles second nature: Reliable, Efficient, Accommodating, and Loyal. They adopted this philosophy and applied… Read more »

Posted on . Categories: Client Stories, Financial

credit-card-direct-mail

Cutting Through The Clutter With A New Credit Card Offer

Background Credit card competition is aggressive. People are overwhelmed, weekly, with various credit card direct mail offers. Texas Dow Employees Credit Union (TDECU) had to find a way to make their direct mail so different and engaging, that it begged to be opened. Insights The timing was right for TDECU to capture as much of… Read more »

Posted on . Categories: Client Stories, Financial

christus-santa-rosa-time-out

TIMEOUT! – Using Sports to Help End the Cycle of Child Abuse

Background The Center for Miracles operates with the Children’s Hospital at CHRISTUS Santa Rosa. Their mission is to promote the health and safety of children who are at risk of abuse or neglect in San Antonio. They do this by indentifying and examining children brought into the hospital who are suspected of being victims of… Read more »

Posted on . Categories: Client Stories, Healthcare

cleto-rodriguez-comedy-fiesta

Keepin’ it Clean – Event Marketing for Cleto Rodriguez’s Comedy Fiesta

Background The idea of a clean comedy festival was born in the heart of local comedian and top-rated TV personality Cleto Rodriguez. As Cleto performed nationwide, he began to see that there was an opportunity for funny, stand up comedy that was also positive and delivered a deeper sense of enjoyment. Insight With nighttime entertainment… Read more »

Posted on . Categories: Client Stories, Entertainment

mariachi-vargas

Celebrating Tradition – Branding The Mariachi Vargas Extravaganza

Background When the world-renowned and Mexico City based Mariachi Vargas de Tecalitlán performed in San Antonio (1979) it established the first mariachi festival of its kind in the U.S. The mariachi music tradition continues with San Antonio’s Mariachi Vargas Extravaganza, a 7-day music festival that features student workshops, national competitions and community events. The music… Read more »

Posted on . Categories: Client Stories, Entertainment

pscu-together-were-better-clear

Together We’re Better – Branding the best aspects of a credit union

Background Public Service Credit Union (PSCU) had not advertised, at all, in five years prior to 2010. Awareness was extremely low and membership growth had declined. They contacted us to help them revitalize their brand with an emphasis on reaching the burgeoning Hispanic market in Colorado. Insight Basic demographic information provided an initial profile of… Read more »

Posted on . Categories: Client Stories, Financial

tdecu-im-an-owner

Ownership – Stressing the Credit Union Difference

Background Texas Dow Employee Credit Union (TDECU) wanted to energize their brand, using their service-centric approach. It became essential to communicate that TDECU improves people’s lives and strengthens their communities. They do this by always putting their member’s interest first and providing expert financial solutions with the service an owner deserves. Insight Market surveys reported… Read more »

Posted on . Categories: Client Stories, Financial

Violas-Ventanas-Logo-FINAL

Love is the Best Ingredient – Branding a Restaurant as a Cultural Legacy

Background Viola Barrios, founder and matriarch, of Los Barrios Restaurant and La Hacienda de Los Barrios Restaurant, was well known in the community as a lover of life and of food. She ran her business with love at every touch point, which helped her to develop and foster a loyal clientele at her first restaurant,… Read more »

Posted on . Categories: Client Stories, Restaurant