We believe in the power of emotion to affect change.
Great communications should hit you in the heart. Making you remember, and persuading you to try, buy, or switch.
That’s because people are emotionally driven and tend to make decisions on an emotional level. Heart first. Afterwards, they’ll use their intellect to gather the facts and figures that rationalize and bolster their decision. Sound familiar?
When was the last time someone persuaded you to try something new? The new restaurant on the block, a new detergent, a new electronic gadget. Think about it. What memories spring to mind? Was it their words and info that swayed you? No, it was probably the emotion in their face, emphatic body language, and excitement in their voice.
Most advertising engages the mind, and maybe the funny bone, trying very hard to argue people into what they ought to try or buy.
We delight the senses, engage the mind, and trigger behavior. We make you want to.
It’s imperative to communicate with consumers on a deeper level, where decisions are made. This works. In fact, it’s what the top brands have been doing for years.
When you develop an emotional proposition, based on your core values, you will create loyal, repeat customers who purchase your product or service – not just because of price, coupons, or benefits, but because they’ve associated it with a deep emotion, and successfully integrated it into their lifestyle.