Power Financial Credit Union (PowerFi) had a wonderful culture of serving put in place by their executive leadership headed by CEO, Alan Prindle and their board. We worked with them to engage in a branding workshop so that we could define what their values were and help them discover their brand.
The results of the collaboration with them were amazing! Together we built a branding pyramid and messaging platform that revolved around the idea of Family. Family helping family. It was a wonderful sentiment that held affinity to all of their consumers, especially the majority Latino consumers of Southern Florida.
Over the next year we were worked to develop TV, Radio, Branch Collateral and Online Materials.