Project Brief Power Financial Credit Union (PowerFi) had a wonderful culture of serving put in place by their executive leadership headed by CEO, Alan Prindle and their board. We worked with them to engage in a branding workshop so that we could define what their values were and help them discover their brand. [...]

Texas Dow Employees Credit Union (TDECU) was looking for a way to connect with Latino consumers in cities along the Texas Gulf Coast where they operated. We engaged in an extensive branding workshop to distill their values and mission. The result being that their organization offered expert financial solutions, the benefit being that consumers [...]

We worked with USAA to create a series of explainer videos for internal and external purposes. This piece is for members who land on the annuities page to learn more about that investment tool. A version was also used to email out to additional members as a marketing piece. We had a brief meeting [...]