Auto Financial Group approached us with an assignment to help financial institutions understand the differences between their financing products. This was an exciting challenge for us That involved informing and educating our viewer while remaining entertaining and engaging.
We developed a creative brief with the client and from those first meetings we developed a script along with thumbnail designs to provide visual direction. From there we selected a range of voice-over talent and suitable music tracks for the client to choose from and produced a finished audio bed. Then we animated the script and produced the finished piece.
Since then we have produced two additional explainer videos for Auto Financial Group. The collaboration with their marketing director has been enjoyable and productive and we look forward to producing more in the months to come!